Noor Riyadh lights up Saudi Arabia’s cultural ecosystem

Noor Riyadh lights up Saudi Arabia’s cultural ecosystem
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Noor Riyadh lights up Saudi Arabia’s cultural ecosystem
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Updated 26 November 2023
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Noor Riyadh lights up Saudi Arabia’s cultural ecosystem

Noor Riyadh lights up Saudi Arabia’s cultural ecosystem

 

The festival brings art to the people, nurtures local talent and develops the creative ecosystem

Saudi Arabia’s capital is poised to be bathed in light as Noor Riyadh prepares to flip the switch on the world’s largest light art festival. The third edition of the annual celebration of light and art will showcase over 120 artworks by more than 100 artists under the theme “The Bright Side of the Desert Moon” from Nov. 30 to Dec. 16. However, the event is aimed at greater impact — energizing the country’s creative economy by empowering the Kingdom’s artists and stimulating its creative ecosystem.

This year sees the inclusion of more than 35 Saudi artists engaging with their global peers, including Ayman Yossri Daydban, Muhannad Shono, Sultan bin Fahad, Zahrah Alghamdi and the design practice Studio Bound. This cross-cultural exchange also benefits the public, as the curators — Jérôme Sans, Pedro Alonzo, Alaa Tarabzouni and Fahad bin Naif — take visitors on an enlightening journey through contemporary art, placing the urban cityscape in dialogue with the natural landscapes of the desert.

Noor Riyadh’s accompanying exhibition, titled “Refracted Identities, Shared Futures” and curated by Neville Wakefield and Maya Al-Athel, will run until March 2, 2024.

Noor Riyadh offers a platform for the public to interact with art, the people who create it and other creatives in the industry, while its educational programming expands art knowledge among students and teachers. Its apprenticeship program also provides an opportunity for young Saudis to develop their skills by shadowing the people behind the festival — the artists, curators and project directors.

The event also offers a range of activities, from talks and workshops to family-focused fun and guided tours through the five main hubs — JAX District, King Abdullah Financial District, Salam Park, Wadi Hanifa and Wadi Namar.

The festival is part of Riyadh Art, one of the largest public art initiatives in the world, aimed at transforming the Saudi capital into a “gallery without walls.”

“Riyadh Art and the Noor Riyadh festival enhance livability in Saudi Arabia’s capital city by transforming public spaces and creating a movement for artistic expression through community engagement,” said Khaled Al-Hazani, executive director of the Riyadh Art Program. “With a focus on nurturing local talent and amplifying the creative ecosystem, the program contributes to the development of Riyadh’s cultural economy.”

Noor Riyadh supports Riyadh Art’s objectives by creating a global community that sparks creativity, ignites the art movement, encourages self-expression and creates an inclusive culture.


New Murabba: Pioneering a new era of urban living at Expo Real

New Murabba: Pioneering a new era of urban living at Expo Real
Updated 09 October 2024
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New Murabba: Pioneering a new era of urban living at Expo Real

New Murabba: Pioneering a new era of urban living at Expo Real

New Murabba Development Company, a Public Investment Fund company, participated in Expo Real 2024, a premier real estate and investment trade fair held in Munich from Oct. 7-9.

New Murabba leveraged this global platform to highlight its groundbreaking destination and the attractive investment opportunities it offers to international players. The new, modern downtown is poised to champion urban living in Riyadh, offering a unique blend of innovation, sustainability, and a high quality of life. New Murabba exhibited its vibrant districts, representing a fusion of global influences and Saudi heritage. The centerpiece of this architectural marvel is the Mukaab, which will host the world’s largest immersive experience and emphasize the city’s urban nature. Additionally, New Murabba spotlighted its efficient transportation and eco-friendly infrastructure while illustrating how technology enriches urban experiences, including navigation and cultural engagement.

“Expo Real provides an invaluable platform to showcase New Murabba’s vision and readiness for international collaboration,” said Michael Dyke, CEO of New Murabba Development Company. “We are confident that our world-class destination will resonate with investors and stakeholders seeking opportunities in the dynamic Saudi Arabian real estate market. New Murabba is set to play a pivotal role in shaping the future of urban living in the Kingdom and globally.” 


Alinma Bank taps Dell for digital transformation

Alinma Bank taps Dell for digital transformation
Updated 09 October 2024
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Alinma Bank taps Dell for digital transformation

Alinma Bank taps Dell for digital transformation

Dell Technologies and Alinma Bank have signed a memorandum of understanding to accelerate the Saudi-based bank’s digital transformation initiatives.

The MoU signed during the 24 Fintech Summit in Riyadh by Mohammed Talaat, vice president, Saudi Arabia and Egypt at Dell Technologies, and Yaser Alofi, chief information officer at Alinma Bank, marks a significant step forward in the Shariah-compliant bank’s digital transformation strategy.

The agreement outlines a collaborative framework for both parties to jointly develop and deliver innovative data center transformation solutions. This includes Dell’s IT infrastructure and workload migration solutions, the Dell AI Factory models and frameworks, cybersecurity enhancements, as well as client, edge, and multi-cloud solutions delivered with flexibility through Dell APEX.

Dell APEX is an end-to-end portfolio of as-a-service and subscription services where customers pay only for the services consumed. It helps customers scale resources based on their needs and simplifies IT management through consistent performance, predictable costs, and on-demand access to Dell’s infrastructure and services.

Alinma Bank, established in 2006, has earned a reputation for its innovative offerings, customer-focused approach, and pioneering efforts in digital banking.

Talaat said: “The Saudi banking sector is at a pivotal stage of growth spurred by technological advancements and an increased focus on innovation. We are happy to contribute to this evolution and support Alinma Bank in its digital transformation journey.”


Bang & Olufsen, Ferrari reunite for special edition collection

Bang & Olufsen, Ferrari reunite for special edition collection
Updated 09 October 2024
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Bang & Olufsen, Ferrari reunite for special edition collection

Bang & Olufsen, Ferrari reunite for special edition collection

Danish soundcraft meets Italian flair as Bang and Olufsen launches its second Special Edition Ferrari Collection, revealing three new masterworks. For the made- to-order collection, Bang and Olufsen has reimagined its Beolab 50 speaker, Beosound Theatre Soundbar solution and Beovision Theatre TV solution. The design integrates Ferrari’s charcoal Grigio Corsa colorway, combined with a striking shade of red to create an unmistakable connection to the motorsport’s icon and the first Ferrari collection launched in 2023.

“Both Ferrari and Bang and Olufsen have always strived for the most powerful experience possible in the pursuit of unstoppable performance. For our second collection together, we wanted to pay tribute to aluminum, which is a hallmark material of both our brands,” said Bang and Olufsen CEO Kristian Teär. “The result is pioneering sound and vision that blurs the line between Italian passion and Danish elegance,” Teär added.

Both brands share a passion for aluminum, which is used for the chassis of Ferrari sports cars and Bang and Olufsen speakers, thanks to its natural properties that combine beauty and performance. Emulating Ferrari’s unique Grigio Corsa colorway has been achieved through Bang and Olufsen’s expertise in aluminum at its revered Factory 5 in Struer, Denmark.

Beolab 50 Ferrari Edition are Bang and Olufsen’s powerful, active loudspeakers, blending radical audio technology with graceful aesthetics and meticulous craftsmanship. With its adjustable acoustic lens, Beolab 50 can alter its sound delivery to suit the audience. When listening alone, the lens contracts to send a direct sound beam to create a sweet spot. With a house full of guests, the lens opens for a room-filling performance.

Bang and Olufsen’s design team wanted to echo the internal details of Ferrari cars by “looking under the hood” of its own products to create hidden design elements. When Beolab 50’s acoustic lens majestically ascends before performing, listeners can discover the intense red lens. The top cover of the lens features Ferrari’s Prancing Horse logo laser engraved, alongside the Bang and Olufsen logo.

Beosound Theatre Ferrari Edition is a powerful and sleek soundbar, built to roar. With 12 custom drivers firing in all directions, the Dolby Atmos-ready Beosound Theatre performs like a multi-speaker power-house, all from one beautiful soundbar. This heart-racing soundbar crafted in Grigio Corsa aluminum commands attention where the curve of the keel-like shape slices through the air. Bang and Olufsen‘s logo is silk screen printed on the glass top while the laser engraved Ferrari Prancing Horse leaps from flawless aluminum wings.

Beovision Theatre Ferrari Edition is a complete sound and vision setup crafted for immersive film experiences that delivers the power of a multi-product home cinema, all in one singular product. With Dolby Atmos surround sound, a 4K OLED screen and upgradeable design, Beovision Theatre transforms any space. It is available in a 55-inch, 65-inch or even 77-inch screen for a truly cinematic experience.

For a full sensory experience, users are advised to combine Beovision Theatre and Beolab 50 together for a lineup that is as versatile as it is powerful. The three newly created products complement the first Ferrari collection introduced last year and encompass the Beosound 2 home speaker, Beoplay H95 headphones, Beoplay EX earphones and the portable speaker Beosound Explore.


Food delivery platform Keeta expands to Riyadh with SR1bn investment

Food delivery platform Keeta expands to Riyadh with SR1bn investment
Updated 09 October 2024
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Food delivery platform Keeta expands to Riyadh with SR1bn investment

Food delivery platform Keeta expands to Riyadh with SR1bn investment

Keeta, the international subsidiary of Meituan, China’s on-demand delivery giant, has announced its expansion into Riyadh, Saudi Arabia. This development signifies the platform’s commitment to enhancing food delivery services throughout the Kingdom.

As the localized Saudi arm of Meituan, Keeta draws on the expertise of one of the largest food delivery platforms in the world. Meituan manages an impressive 60 million deliveries daily and serves 680 million users, underscoring its global leadership in the industry.

In support of Saudi Arabia’s Vision 2030, Keeta is poised to invest SR1 billion ($266.6 million) in the Kingdom. This strategic investment will facilitate the growth of Keeta’s operations and contribute to the local job market and overall economy. 

Saudi Arabia presents a burgeoning market for food delivery, with recent reports indicating that the number of users is expected to reach 19.2 million by 2029. As more consumers embrace digital solutions, the demand for efficient food delivery services continues to rise.

“Our expansion into Riyadh underlines our commitment to the Saudi market, which presents unique opportunities driven by a young, tech-savvy population and a growing appetite for digital solutions,” said Tony Qiu, CEO of Keeta. “We are excited to invest in this dynamic environment, supporting Vision 2030 while offering a seamless and diverse food delivery experience that meets the distinct preferences of Saudi consumers.”

Keeta’s value proposition emphasizes affordability, with unlimited free delivery options, a reliable on-time delivery promise, and a diverse array of restaurants and cuisines. The platform’s goal is to provide an unparalleled food delivery experience tailored to the needs of customers.

As the platform broadens its presence in Saudi Arabia, Keeta is committed to redefining the food delivery landscape while contributing to the Kingdom’s economic development.


Rheem Middle East opens regional HQ in Saudi Arabia

The new regional headquarters will play a critical role in supporting the company’s expansion strategy.
The new regional headquarters will play a critical role in supporting the company’s expansion strategy.
Updated 09 October 2024
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Rheem Middle East opens regional HQ in Saudi Arabia

The new regional headquarters will play a critical role in supporting the company’s expansion strategy.

As part of its ongoing commitment toward its key market of Saudi Arabia, Rheem Middle East has announced the establishment of its new regional headquarters in the Kingdom. This move marks a significant milestone in the company’s dedication to servicing its customers in the country.

At the heart of this expansion is the launch of Rheem’s state-of-the-art Innovation and Learning Center in Riyadh. The ILC serves as a pivotal hub for showcasing Rheem’s latest HVAC technologies and providing specialized training programs aimed at developing the next generation of Saudi professionals. By offering comprehensive educational programs, Rheem is equipping young Saudis with the skills and knowledge required to excel in the rapidly evolving HVAC industry, emphasizing the growth of local talent and the importance of fostering a knowledge-based economy.

Rheem’s investment in Saudi Arabia reflects the company’s commitment to servicing the local market while driving innovative HVAC solutions tailored to the market. “As we approach our 100th anniversary in 2025, we are thrilled to establish our regional headquarters in Saudi Arabia, which is a key market that plays an essential role in our global aspirations, and are committed to supporting the Kingdom’s growth” said Brian Hempenstall, vice president and general manager of Rheem Middle East.

As Rheem continues to innovate and grow, the new regional headquarters and the ILC will play a critical role in supporting the company’s expansion strategy, reinforcing its position as a thought leader in the Saudi HVAC industry.